A mock Adidas ad created by a German student is emotional, brilliant and was ignored by the global company.
In the spec commercial the former marathon runner in a retirement village only wanted a moment away from his dreary life, where he sat surrounded by others counting down the hours while dreaming of past glories.
The key to his freedom was simple—a well-worn pair of shoes.
“We tried sending it to [Adidas’] communications department but they didn’t really react,” Merher, a 26-year-old student at the Filmakademie Baden-Württemberg, told The Huffington Post.
“Everyone, everywhere, is young at heart. No matter what age, or what you look like, this part of yourself never dies. It can always be activated.”
Prepare to get the tissues…the finish will make you stand up and cheer.